哥斯达黎加的咖啡国家品牌焕然一新

By IDEAS

改造后的哥斯达黎加咖啡馆 - 地理标志 (GI) - 现在具有代表每个咖啡种植地区的独特徽标:Coto Brus、Pérez Zeledón、Los Santos、Turrialba、Central、West和Guanacaste。皮德拉补充说,这一举措旨在培养共同体意识并提高品牌知名度。

根据 Icafé 的数据,哥斯达黎加拥有 93,697 公顷的咖啡种植面积,涉及 26,725 个农户、307 个加工设施、98 家出口公司和 55 家烘焙商。 2023-24 季的预计产量为 167 万法尼加斯,比上一季减少 12%。

根据Icafé的2022-2023产季管理报告,哥斯达黎加在全球咖啡生产国中排名第14位。巴西位居榜首,其次是越南、哥伦比亚、印度尼西亚、埃塞俄比亚、印度、洪都拉斯、乌干达、墨西哥、秘鲁、危地马拉、科特迪瓦和尼加拉瓜,坦桑尼亚和肯尼亚紧随哥斯达黎加之后。

在国际上,哥斯达黎加咖啡馆被宣传为国家品牌,在目标市场中进行战略定位。

Ideas

We are a one stop shop for Central America and the Caribbean Islands.

The privileged positioning of IDeas has determined its constant growth and modernization, with a standard of quality in the professional services being offered.

In addition, the process of expansion undergone, led the firm to gain a unique position as an international center of provision of services thus enabling its clients to centralize its brand portfolio in Central America and the Caribbean Islands.

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