Edy Portal Attended the 104th PTMG Conference in Malta: A Focus on Global Brand Protection
By Eproint
Edy Portal participated in the 104th Pharmaceutical Trade Marks Group (PTMG) Conference in Malta from October 16 to 19, 2024.
This year’s conference, titled "Crafting Brand Protection from a Tiny Island to the World," promised to be an enriching experience for attendees, and Edy was eager to learn, strengthen existing connections, and forge new partnerships.
The Pharmaceutical Trade Marks Group is a non-profit organization dedicated to fostering collaboration among its members. Its primary objective is to facilitate regular meetings where professionals can discuss issues of mutual interest. PTMG achieved this by organizing educational conferences that addressed the intricacies of trademark law and practice, particularly as they pertain to the pharmaceutical and related industries.
The Malta Conference delved into several critical themes that shaped the future of brand protection in the pharmaceutical sector:
-Pharmaceutical Lifecycle Management
Understanding how to effectively manage trademarks throughout the various stages of a pharmaceutical product's lifecycle was crucial for brand owners.
-Personalised Medicine
With the rise of personalized medicine, the conference explored what this meant for brand owners in the pharma industry and how they could adapt their strategies.
-Digital Services Act
The implications of the Digital Services Act for brand owners in the pharmaceutical industry were significant discussion points, highlighting the evolving legal landscape.
-The Use of AI in Trademark Departments
The integration of artificial intelligence in trademark management transformed workflows. The conference examined new methodologies and the potential impact of AI on the future of brand protection.