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Edy Portal Attended the 104th PTMG Conference in Malta: A Focus on Global Brand Protection

By Eproint

Edy Portal Attended the 104th PTMG Conference in Malta: A Focus on Global Brand Protection

Edy Portal participated in the 104th Pharmaceutical Trade Marks Group (PTMG) Conference in Malta from October 16 to 19, 2024.

This year’s conference, titled "Crafting Brand Protection from a Tiny Island to the World," promised to be an enriching experience for attendees, and Edy was eager to learn, strengthen existing connections, and forge new partnerships.

The Pharmaceutical Trade Marks Group is a non-profit organization dedicated to fostering collaboration among its members. Its primary objective is to facilitate regular meetings where professionals can discuss issues of mutual interest. PTMG achieved this by organizing educational conferences that addressed the intricacies of trademark law and practice, particularly as they pertain to the pharmaceutical and related industries.

The Malta Conference delved into several critical themes that shaped the future of brand protection in the pharmaceutical sector:

-Pharmaceutical Lifecycle Management
Understanding how to effectively manage trademarks throughout the various stages of a pharmaceutical product's lifecycle was crucial for brand owners.

-Personalised Medicine
With the rise of personalized medicine, the conference explored what this meant for brand owners in the pharma industry and how they could adapt their strategies.

-Digital Services Act
The implications of the Digital Services Act for brand owners in the pharmaceutical industry were significant discussion points, highlighting the evolving legal landscape.

-The Use of AI in Trademark Departments
The integration of artificial intelligence in trademark management transformed workflows. The conference examined new methodologies and the potential impact of AI on the future of brand protection.

Eproint

Whether your company is big or small, at Eproint you are our priority and we can take care of everything regarding legal processes to create and protect your brands, and provide you with an Intellectual Property strategy to achieve your goals.

In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.

During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.

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