Colombia launches program to help Colombian companies expand into the U.S. market

By Vera Abogados

Colombia launches program to help Colombian companies expand into the U.S. market

ProColombia, the government agency that promotes Colombian exports, foreign investment and international tourism, has joined forces with Amazon to support Colombian businesses looking to enter the United States market through e-commerce. The initiative aims to provide training and personalized assistance to 30 Colombian companies in its first phase.

The program will run from May 19 to June 30, culminating in the publication of participating companies' products on Amazon’s U.S. platform. Its primary goal is to equip small and medium-sized enterprises with the tools they need to make their debut on the international stage through digital sales channels.

By participating, Colombian companies gain access to:

-A marketplace where third-party sellers reportedly sell an average of 8,600 items per minute.

-The chance to reach buyers in categories such as health, beauty, home goods, grocery, and fashion—among the top-performing sectors on the platform.

-Tools to expand internationally without needing to establish a physical presence abroad.

ProColombia highlighted this initiative as a practical step toward helping Colombian exporters adapt to the global shift toward e-commerce and increase the visibility of their products in key international markets. Its broader purpose remains focused on facilitating digital transformation and global growth opportunities for Colombian enterprises.

Vera Abogados

VERA ABOGADOS ASOCIADOS S.A.-, is a Colombian law firm with specialized lawyers, Founded more than 40 years ago, by Jorge E. Vera Vargas, Doctor in Law and Political Sciences of the La Gran Colombia University in Bogota D.C., Colombia. At present, with principal offices in the city of Bogota D.C., and offices in the cities of Cali, Medellin, Barranquilla, at national level, and at an international level in Ecuador and Panama.

The Firm is today a reference in the Andean Community, and it makes part of important international affiliations such as PRAGMA, EEIG. International Network of Law Firm, The International Trademark Association (INTA), Asociación Interamericana de Propiedad Industrial (ASIPI), Associação Brasileira da Propriedade Intelectual (ABPI), and the Chamber of Industrial Property Agents of the Republic of Argentina(CAPIRA).

VERA ABOGADOS ASOCIADOS S.A. offers professional services to prestigious Colombian and foreign companies in the following juridical areas: Industrial property, Trademarks, Patents, Copyrights, New Technologies, Disloyal Competition, Commercial Practices, Sanitary Rights, Community Right, Administrative law, Tax Law, Corporate Right and Foreign Investment and Business Rights.

The Firm offers of equal way a service of integral consultancy in Foreign Commerce, Business administration, Finance and Accountancy. The team is made up of specialized lawyers in each of the workspaces and expert multilingual professionals (Spanish, English and French) that respond with efficiency and competitiveness to the needs and demands of our customers around the world.

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