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非签约商标未经授权使用2024年巴黎奥运会运动员肖像权
By Guzmán Ariza, Attorneys at Law
2024 年巴黎奥运会是体育界最重要的赛事之一，不仅因为其促进了运动员的卓越表现，还因为其创造了多种商业机会，将保护运动员的肖像权问题推到了最前沿，尤其是在多米尼加共和国，第 65-00 号法律规范版权和知识产权，提供了坚实的法律框架，以防止非签约品牌未经授权使用运动员的肖像。
第 65-00 号法律将个人肖像权视为版权和知识产权的延伸，授予包括运动员在内的个人对其肖像的商业使用的独家控制权。该权利涵盖使用照片、视频、图画和运动员的任何其他视觉表现形式。任何对运动员肖像的商业利用都必须事先征得运动员的同意，否则将构成违法行为。
除第 65-00 号法律外，国际奥委会 (IOC) 规定在奥运会期间保护肖像权方面也发挥着关键作用。国际奥委会制定了严格的规则来防止“伏击营销”，即非赞助品牌寻求在不成为官方赞助商的情况下从与赛事或运动员的联系中间接受益的做法。这些规定旨在保护运动员和赞助商，其为了自身与奥运会的联系进行了大量投资。
非签约品牌未经授权使用运动员形象的行为严重违反了第 65-00 号法律和国际奥委会的规定。
Guzmán Ariza, Attorneys at Law
Guzmán Ariza is a leading full-service law firm in the Dominican Republic, consistently ranked among the country’s top-tier firms by the most prominent global legal directories such as Chambers and Partners and The Legal 500.
With ten strategically located offices across the nation's principal business and tourism hubs, we are uniquely positioned to support clients in seizing opportunities within the largest and fastest-growing economy in Central America and the Caribbean.
Our multilingual team is well-versed in advising international clients across a broad spectrum of practice areas. In the field of intellectual property, we offer robust counsel and representation in both commercial transactions and litigation. Our services cover trademark and trade name protection, copyright and patent registration and enforcement, as well as licensing, assignments, and the transfer of IP rights.
Guzmán Ariza is globally connected through active memberships in prominent international legal networks, enabling us to effectively support cross-border matters and multinational transactions.