Orange Economy in Venezuela

By E.C.V. & ASOCIADOS

With the commitment of working with diverse economic sectors for the reactivation, the municipality of Maracaibo announced a proposal to promote Orange Economy projects which main value will be focused on intellectual property.

“We believe in the potential of a city that can become the capital of the Orange Economy in Venezuela. We want to make Maracaibo a great hub of innovation and creativity, a cradle of artists, scientists, musicians and creative people,” stated Maracaibo’s Major Rafael Ramírez.

A city and municipality in northwestern Venezuela, Maracaibo is the second-largest city in the country, after the national capital, Caracas.

The Orange Economy, also known as the Creative Economy, is the bringing together of sectors of the economy "whose main purpose is the production or reproduction, promotion, dissemination and/or the marketing of goods, services and activities that have cultural, artistic or patrimonial content,” according to UNESCO.

The Orange Economy is divided into three categories, composed as follows:

Category 1

The visual arts (painting, sculpture, installations and video art) art in movement, photography, the performing arts and shows (theater, dance and puppetry) music (orchestras, operas and concerts) tourism and ecotourism, handicrafts and traditional products, gastronomy, historical centers and archaeological sites, cultural expressions and traditions (e.g. carnivals and festivals) and education in the arts, culture and the creative economy, among others.

Category 2

Cultural industries that provide goods and/or services that can be mass reproduced and disseminated. This includes the publishing industry (books, newspapers and magazines) recorded music, literature, radio and the audiovisual industry (film and television) News agencies and other information services also form part of this category.

Category 3

Referred to as new media and content software: video games, digital platforms, software creation and applications, animation, graphic arts and illustration, jewelry, interactive audiovisual content, architecture, fashion and advertising.