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企业为什么必须关注无形资产？
By Mayora IP
当企业家知道公司的价值在哪里时，他的评估就会准确。为此，他必须知道公司拥有哪些资产和资源：我的企业是依靠有形财产、无形财产、还是两者来驱动？情况很可能是两者的结合，但是，对每一者的依赖将根据业务的性质及其增长战略而有所不同。
相反，有人可能会说，零售公司显然将主要依赖有形资产：仓库、金融资本、库存和将产品运送到商店的卡车。但是，这确实是真的吗？
企业必须了解其无形资产的重要性及其在推动业务发展中所发挥的作用，也必须了解优先考虑全面的保护策略以防止失去有价值信息的必要性。
这样做可以防止代价高昂的信息丢失和高风险的诉讼，即使其产生了积极的结果，也可能无法消除将宝贵商业秘密落到竞争对手的手里的影响。
Mayora IP
MAYORA IP, S.A., a sister firm of Mayora & Mayora, with an established practice for more than 55 years, takes pride in its unfailing commitment to excellence and for strategically managing, protecting, and enforcing intangible assets.
Driven by the legacy and memory of its founding partner, Eduardo Mayora Dawe, MAYORA IP advises its clients to acquire, manage and protect their intellectual property.
Its team of lawyers and paralegals work in the areas of patents, trademarks, trade dress, trade secrets, domain names and copyrights, and regularly counsels on procurement, prosecution,enforcement, licensing, and litigation.
MAYORA IP is proud to share that after years of providing services in Honduras and in El Salvador, the legacy of its founding partner, Eduardo Mayora Dawe, does not cease to grow.
