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Acquisition of Diplomático Rum
By E.C.V. & ASOCIADOS
United States company Brown‑Forman Corporation announced that it has completed its acquisition of the Diplomático Rum brand and related assets from Destillers United Group S.L. (Spain). The company announced its agreement to purchase the brand in October 2022, giving Brown‑Forman an entry into the growing super-premium rum category.
Diplomático, a super-premium rum from Venezuela. is distributed in more than 100 countries. It consists of three ranges of complex rums, including the Traditional Range, Prestige Range, and Distillery Collection. In 2018, Diplomático was awarded Wine Enthusiast's prestigious "Spirit Brand of the Year," the first-ever rum to win in this category.
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