Ingresar
Annual report on the most valuable and strongest global brands
By E.C.V. & ASOCIADOS
Amazon has retaken top spot as the world’s most valuable brand despite its brand value falling 15% this year from US$350.3 billion to US$299.3 billion, according to the Global 500 2023, the latest report from brand valuation consultancy, Brand Finance.
There was a total of 48 tech brands that featured in the ranking, two down from the 50 in 2022, after Snapchat and Twitter dropped out. Other tech-focused brands to lose value include Samsung Group (brand value down 7% to US$99.7 billion), Alibaba.com (brand value down 56% to US$10.0 billion), Facebook (brand value down 42% to US$59.0 billion) and WeChat (brand value down 19% to US$50.2 billion).
The top 10 is formed by Amazon, Apple, Google, Microsoft, Walmart, Samsung, ICBC, Verizon, Tesla and TikTok.
E.C.V. & ASOCIADOS
E.C.V. & ASOCIADOS is an organization born in 1996 guided by the mission of providing a comprehensive advice service in the area of Intellectual Property.
We have the sole purpose of collaborating with our clients, making us fully responsible for the management of the very delicate activities and intangible assets of the IP area, those that usually absorb an important amount of energy and time for companies.
All the activities carried out by our firm are backed up by a professional and human team that guarantees experience, trust and the best handling of legal cases, as well as the loyalty towards our clients and total privacy of information.