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Argentina introduces a new image for its Country Brand
By Estudio Chaloupka
The new image, made official on March 8 through decree 191/2018, was designed by British global brand consultancy FutureBrand and created after a strong market research conducted among personalities from national politics, culture, sports, business, and other sectors of civil society.
Marcos Peña, Chief of the Cabinet of Ministers, has stated that the Country Brand expresses an "Argentina inserted in the world, that wants to be a main character of the XXI century".
Estudio Chaloupka
Estudio Chaloupka Industrial Property is a professional firm specialized in Intellectual Property, existing as of more than 50 years (under different names), with a staff of professionals with a high level of technical and legal expertise in trademarks, patents, models and industrial designs, copyright, software, licensing, domain names and litigation.
The firm provides its clients - pertaining to the fields of pharmaceuticals, chemicals including agrochemicals, banking, luxury goods, equipment and supplies for the oil industry, footwear, garments, food and drinks, hotels- with a complete range of intellectual property services not only in Argentina but also throughout the world.
Our professional team is committed to providing clients with high quality services, tailored to their particular needs, allowing them to achieve their professional and business goals.
