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Argentina's Country Brand continues to develop nationally
By Estudio Chaloupka
ProMendoza, a public-private institution that generates strategic information, performs marketing and promotion actions and develops tools to generate opportunities for foreign trade, is working towards the use of Argentina's Country Brand among Mendoza's product.Institution authorities look forward for joint efforts with Argentina's national Government in positioning Mendoza's products in trade missions, international trade fairs and exhibitions, multilateral trade agendas and business networking meetings with importers, among other activities.
ProMendoza promotes the development of local companies and entrepreneurs by implementing training programs specifically targeted to attend the needs of local SMEs, and the use of the Country Brand is a step forward in adding value to local products and businesses in need of a more broad and international landscape.
Located in the western central part of Argentina, the Province of Mendoza is the country's fifth largest economy and famed worldwide for its viticulture.
Estudio Chaloupka
Estudio Chaloupka Industrial Property is a professional firm specialized in Intellectual Property, existing as of more than 50 years (under different names), with a staff of professionals with a high level of technical and legal expertise in trademarks, patents, models and industrial designs, copyright, software, licensing, domain names and litigation.
The firm provides its clients - pertaining to the fields of pharmaceuticals, chemicals including agrochemicals, banking, luxury goods, equipment and supplies for the oil industry, footwear, garments, food and drinks, hotels- with a complete range of intellectual property services not only in Argentina but also throughout the world.
Our professional team is committed to providing clients with high quality services, tailored to their particular needs, allowing them to achieve their professional and business goals.
