Beyoncé looks for settlement in Feyoncé case
By Ferraiuoli LLC
In 2016 American artist Beyoncé requested a federal judge an injunction to cancel the trademark Feyoncé, used by fashion entrepreneurs Andre Maurice and Leana Lopez to market products such as T-shirts, cups and other accessories. In the lawsuit, Beyoncé stated that the defendants “willfully traded upon the goodwill and notoriety of Beyoncé, arguably one of the most famous musical artists and entrepreneurs in the world”. She also alleged that several phrases used in Feyoncé's articles were literal translations of some of her most copyrighted popular songs.
In October Beyoncé's request was denied as the judge ruled that while there was "no dispute" that the defendants chose the name Feyoncé “in order to capitalize off” of the exceedingly famous Beyoncé mark, "that alone does not establish likelihood of confusion”.
“Consumers looking for Beyoncé products are unlikely to select a Feyoncé product inadvertently”, said part of the ruling, which took the two parties two announce in court that they are moving toward settlement negotiations.