Call of Duty can use Humvees
By Ferraiuoli LLC
The Southern District of New York affirmed that video games, movies and television shows can feature real-life trademarks without infringing those trademarks. Citing the First Amendment, the District Court determined that game developer Activision could not be held liable for trademark infringement for featuring Humvees in its Call of Duty video games. Dismissing the lawsuit from manufacturer AM General, the court found the video game maker had the right to use a real-life well-known military vehicle in an expressive work focused on realistically depicting modern combat and warfare.
The Call of Duty series depict Humvees in various ways and AM General sent Activision a cease-and-desist letter objecting to the use of Humvees. After no action was taken by Activison, AM General filed lawsuit for trademark and trade dress infringement. Activision argued its use of the Humvees was non-infringing free speech in an expressive work.