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Central America Bets on Nature as a Strategic Asset in New Tourism Alliance
By Guy José Bendaña-Guerrero & Asociados
The Central America Tourism Agency (CATA) and The Embassy of Nature have signed a Memorandum of Understanding that frames the region's biodiversity not just as something worth protecting, but as a competitive advantage worth building an international tourism strategy around.
The agreement positions Central America — one of the most biodiverse territories on the planet and a biological bridge between North and South America — as a reference point for responsible tourism and sustainable destination management. The partnership covers ecosystem conservation and restoration, the development of sustainable tourism products, environmental and social standards, and technical capacity building at the institutional level.
CATA Secretary General Boris Iraheta described the alliance as a reaffirmation of the region's vision of its biodiversity "not only as natural heritage, but as a strategic asset for its international positioning and sustainable development."
The framing matters. For years, Central America's natural wealth has been marketed primarily as scenery — a backdrop for adventure tourism and eco-lodges. This agreement signals a more deliberate approach: connecting conservation outcomes directly to territorial development, climate adaptation, and measurable socioeconomic impact. The collaboration will also address climate change mitigation in high-value natural areas and risk management at tourism destinations.
For CATA, which promotes the region as a unified multi-destination rather than a collection of separate countries, the alliance reinforces a broader narrative — that Central America's greatest differentiator in global tourism isn't any single attraction, but the integrity of the natural and cultural system that runs across its borders.
Guy José Bendaña-Guerrero & Asociados
GUY JOSE BENDAÑA GUERRERO & ASOCIADOS has a long and prosperous tradition in the field of intellectual property (IP) in Nicaragua, with roots that go back to more than 100 years, resulting on long-term relationships with renowned clients and attorneys worldwide.
The firm has its origins in the law firm Henry Caldera & Henry Caldera-Pallais, founded in 1907 by Mr. Henry Caldera. That same year of 1907, through the efforts of Mr. Caldera, Nicaragua had its first Trademark Law. In the late 1930’s, Mr. Caldera’s oldest son, Dr. Henry Caldera-Pallais, after studying law in Nicaragua, attended the University of Michigan, where he graduated as a Registered U.S. Patent Attorney. Dr. Caldera-Pallais in 1964 was a founding member of the Interamerican Association of Intellectual Property (ASIPI), the first regional intellectual property organization in the Americas. The firm continued to grow during the administration of Dr. Franklin Caldera, son of Dr. Caldera-Pallais, who obtained his doctoral degree in law from the Universidad Centroamericana in 1973.
Since 1985 the current partners, Dr. Guy José Bendaña Guerrero and Mrs. Blanca Aragón de Bendaña, took over the management of the firm. Dr. Bendaña Guerrero, Director of the firm, has distinguished himself as one of the most respected authorities in Central America in the field of intellectual property and law in general, being the author of several books such as “Course of Industrial Property Law”, “Study of the new Laws of Industrial Property” and “New Study of Contracts “, among others. Mrs. Aragón de Bendaña has served as the firm’s general manager and, thanks to her excellent management, the firm has been in constant growth, with a highly qualified staff committed to excellence. Since 1996, partner Julián José Bendaña Aragón joined the firm, and has been standing out as one of the most recognized attorneys in the field of intellectual property.
We have adapted to the constant change of the business world, supporting our clients in finding the most appropriate legal solutions for each moment. The firm distinguishes itself by understanding the needs of its clients, offering personalized service and adding value to its activities.
Nowadays we continue to be the leading firm in Nicaragua in the area of intellectual property, and at the same time, we have been consolidating other areas of service within the civil, commercial and labor fields, as well as litigation and consulting in general. The firm is well positioned to guarantee a pragmatic service that meets the requirements of the most demanding clients.
