Ingresar
Developing franchises in El Salvador
By Portal & Asociados
“The franchise Initiative is a business model based on the traditional franchising concept common in developed countries, to promote income generation for selected enterprises”, the USAID explained in a press release. “Through education, job training, and partnerships with the private sector, USAID is increasing opportunities for youth to obtain jobs and income in El Salvador. Furthermore, USAID assistance is working to improve the investment and business climate to stimulate trade, small business growth and employment”, it adds.
The thirteen companies that have embarked on the ambitious project are: Vitto's Pizza, Ferretería Lemus, Farmacia Las Américas, Pollo Campestre, Pan Santa Eduvigis, Quesos de Oriente, Viktor Sports, Café La Casona, Sorbetes San Julián, Hotel Villa Serena and restaurants China In, Acajutla and Cadejo.
The goal of all the companies is to franchise their brands in the local market, and in the short term jump to new markets, especially in the Central American region.
Eproint
Whether your company is big or small, at Eproint you are our priority and we can take care of everything regarding legal processes to create and protect your brands, and provide you with an Intellectual Property strategy to achieve your goals.
In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.
During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.