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DHL Express to help women-led e-commerce businesses in Central America drive international sales
By Guy José Bendaña-Guerrero & Asociados
DHL Express, the world's leading express service provider, announced a new partnership to help Central American e-commerce businesses deliver eco-friendly handicrafts to global customers through international shipping.The international logistics company will offer its expertise to support the 200 e-commerce businesses currently enrolled in an International Trade Centre’s project, providing logistics training support and preferential shipping rates on international orders.
'We're proud of this partnership because it has been our goal to help small and medium business owners expand and deliver their products to the world,' said Joakim Thrane, CEO for DHL Express Central and South America. 'We hope that this program helps enhance the export competitiveness of Central American Women Business Enterprises (WBEs) with the guidance, logistics services and special rates that we as a global logistics company can provide to help them sell their products online to other markets like EU and the USA'.
The ITC project is funded by the European Union (EU) and implemented by ITC in collaboration with the Secretariat for Central American Economic Integration (SIECA) and national implementing partners in Nicaragua, Costa Rica, El Salvador, Guatemala, Honduras and Panama.
Project beneficiaries in Central America typically find themselves uncompetitive in international markets, unable to provide reliable shipping at affordable rates. The partnership with DHL Express will open the potential to compete in online marketplaces and develop an international clientele.
Guy José Bendaña-Guerrero & Asociados
GUY JOSE BENDAÑA GUERRERO & ASOCIADOS has a long and prosperous tradition in the field of intellectual property (IP) in Nicaragua, with roots that go back to more than 100 years, resulting on long-term relationships with renowned clients and attorneys worldwide.
The firm has its origins in the law firm Henry Caldera & Henry Caldera-Pallais, founded in 1907 by Mr. Henry Caldera. That same year of 1907, through the efforts of Mr. Caldera, Nicaragua had its first Trademark Law. In the late 1930’s, Mr. Caldera’s oldest son, Dr. Henry Caldera-Pallais, after studying law in Nicaragua, attended the University of Michigan, where he graduated as a Registered U.S. Patent Attorney. Dr. Caldera-Pallais in 1964 was a founding member of the Interamerican Association of Intellectual Property (ASIPI), the first regional intellectual property organization in the Americas. The firm continued to grow during the administration of Dr. Franklin Caldera, son of Dr. Caldera-Pallais, who obtained his doctoral degree in law from the Universidad Centroamericana in 1973.
Since 1985 the current partners, Dr. Guy José Bendaña Guerrero and Mrs. Blanca Aragón de Bendaña, took over the management of the firm. Dr. Bendaña Guerrero, Director of the firm, has distinguished himself as one of the most respected authorities in Central America in the field of intellectual property and law in general, being the author of several books such as “Course of Industrial Property Law”, “Study of the new Laws of Industrial Property” and “New Study of Contracts “, among others. Mrs. Aragón de Bendaña has served as the firm’s general manager and, thanks to her excellent management, the firm has been in constant growth, with a highly qualified staff committed to excellence. Since 1996, partner Julián José Bendaña Aragón joined the firm, and has been standing out as one of the most recognized attorneys in the field of intellectual property.
We have adapted to the constant change of the business world, supporting our clients in finding the most appropriate legal solutions for each moment. The firm distinguishes itself by understanding the needs of its clients, offering personalized service and adding value to its activities.
Nowadays we continue to be the leading firm in Nicaragua in the area of intellectual property, and at the same time, we have been consolidating other areas of service within the civil, commercial and labor fields, as well as litigation and consulting in general. The firm is well positioned to guarantee a pragmatic service that meets the requirements of the most demanding clients.
