Diageo announces hydrogen powered furnace to change the face of glass manufacturing industry

By Mayora IP

Diageo and Encirc, a leading glass manufacturer and co-packer, have announced their partnership to create the world’s first net zero glass bottles at scale by 2030.

Encirc plans to build a new furnace at the United Kingdom which will:

-Reduce carbon emissions by 90%, with an energy mix of green electricity and low carbon hydrogen. It is expected that carbon capture technology will capture the remaining carbon emissions by 2030.
-Produce up to 200 million Smirnoff, Captain Morgan, Gordon’s and Tanqueray bottles annually by 2030.

Low-carbon alternative energy sources are an essential part of the solution for net zero. Hydrogen has the potential to be a crucial clean energy source for businesses and industries across global economies.

“We are really excited to be a part of this world leading announcement which forms part of our commitment to halve our Scope 3 carbon emissions by 2030. All renewable energy options are important to us. Ultimately, we look forward to a world where people can enjoy their favourite drinks from zero carbon glass bottles,”, stated Ewan Andrew, President, Global Supply & Procurement and Chief Sustainability Officer at Diageo.

Diageo, one of the global leaders in premium alcoholic drink, has an outstanding collection of brands across spirits and beer categories, sold in more than 180 countries around the world. These brands include Johnnie Walker, Crown Royal, JεB and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.