Digital strategy for Country Brand promotion

By Pittaluga Abogados

"Digital strategy communication for Country Brand", was organized in Montevideo by Uruguay XXI, the institute that works to help internationalize the Uruguayan economy, and Fundación Imagen de Chile, which coordinates work carried out to promote Chile abroad.

The conference was the starting point for a long term agreement that will impact Uruguay´s management methodology and digital marketing strategy in its 2015-2020 Country Brand strategic plan, while Chile will include in its Country Brand agenda the Uruguayan best experiences and practices.

"A country brand that is well positioned opens new markets, attracts investments and helps the country to grow", said during the conference Antonio Carámbula, director of Uruguay XXI. "Is a shared responsibility between the government, the academy, all media and the exporter private sector", he added. In his exposure, Carámbula recalled that so far more than 100 national companies and organizations from diverse areas have signed agreements for the use of Uruguay Natural, Uruguay´s Country Brand.