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里约热内卢法院认定竞争滑石粉侵犯BARLA滑石粉商业外观，并下令立即撤回
By Dannemann Siemsen
里约热内卢司法部门刚刚作出一项裁决，对个人卫生市场和知识产权领域产生了重大影响。
该裁决源于Leite de Rosas提起的诉讼，认定Perfumaria Márcia推出的一款视觉形象与原版BARLA滑石粉极为相似，侵犯了其商业外观（即品牌形象）。
在这场持续五年多的纠纷中，首都地区第七商事法院的法官裁定，存在侵犯BARLA滑石粉独特的视觉元素，例如BARLA滑石粉包装上标志性的蓝黄组合，以及这些元素的圆柱形状和图形布局。
该研究还强调，竞争对手所盗用的视觉元素（以所采用的方式组合）超越了功能范畴，成为一套独特且可保护的元素。这项裁决强化了这样的认识：商业外观保护的范围超越了注册商标，延伸至那些加到消费者想象力的视觉元素。
这项裁决不仅仅是一场法律上的胜利，更重申了保护视觉识别作为市场差异化重要工具的重要性。在一个消费者的即时感知定义货架空间和购买决策的行业中，维护传统品牌的形象意味着保护其历史、价值和竞争优势。
Dannemann Siemsen
Recognised as leaders in Intellectual Property in Latin America, we are a team of experts who has been dedicated to defending industrial and intellectual property since 1900. We operate throughout the world, encompassing first-rate civil and criminal advocacy, covering diverse areas of Law and all segments of industry. We are partners of large national and international companies.
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