El Salvador Country Brand, a force for the children

By Portal & Asociados

El Salvador Country Brand, a force for the children
The nine ambassadors of El Salvador Country Brand (Great like our people) met with officials from the United Nations Children's Fund (UNICEF) to discuss the impact of an adequate and timely investment in childhood for the development of the country.

The activity is part of a national strategy which aims to position the country as a good destination to live, visit and buy products, a goal that “can’t be achieved if the childhood situation across the country is unknown. “The goal of this meeting is that the ambassadors know the transforming power that the country has if its policies are focused on its children”, stated a press release from the El Salvador Country Brand.

The nine ambassadors of the Country Brand are innovative entrepreneur Alfredo Atanacio, industrial entrepreneur Víctor Saca, humanitarian aid leader Enot Rubio, barista world champion Alejandro Méndez, musician Max Méndez, fashion and lifestyle blogger Raquel Cañas, fashion designer Rossemberg Rivas, surfer Josselyn Alabí and illustrator Gabriel Granadino.
 
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In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.

During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.

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