El Salvador Country Brand wins a Gold Questar Award

By Portal & Asociados

El Salvador has won a Gold Questar Award in the Country Brand category for an audiovisual campaign organized by the country's Export and Investment Promotion Agency (PROESA, by its Spanish cronym in Spanish) and communication company ATREVIA.

Named “Where Great Opportunities Are Born”, the campaign “emerges with the intention of attracting investment with an export aim in five key sectors”, according to a press release from ATREVIA. Those sectors are tourism, agro-industrial, chemical, plastic, pharmaceutical and cosmetics, all focused in three international markets: Canada, the United States and South Korea. The campaign achieved more than 46 million digital impressions, exceeding the goal by 106%, and it reached the eyes of more than 34 million people among the three main targeted countries.

Organized by MerComm, Inc. an independent awards organization, the Questar awards have honoured for over 25 years the best work in commercials, DVD’s, PSA’s, TV content, in-house videos, VNR’s and web-links.

Eproint

Whether your company is big or small, at Eproint you are our priority and we can take care of everything regarding legal processes to create and protect your brands, and provide you with an Intellectual Property strategy to achieve your goals.

In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.

During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.

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