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El Salvador hosts the Ibero-American Country Brand Pre-Forum
By Eproint
At a significant meeting to strengthen regional identity, El Salvador actively participated in the Ibero-American Country Brand Pre-Forum held in El Salvador. This event brought together delegations from the region and members of the Ibero-American Country Brand Council (CIMAP), including representatives from Argentina, Brazil, Chile, Colombia, Costa Rica, Cuba, Ecuador, Guatemala, Panama, Peru, Paraguay and Venezuela.
The meeting, held from May 20 to 23, 2024, resulted in essential agreements for collaboration and the global positioning of the Ibero-American region. The country brands agreed to coordinate efforts and develop joint initiatives to promote the region globally. This agreement is considered one of the most innovative advances achieved during the event.
Since its creation in 2013, CIMAP has established itself as the most important regional forum in Place Branding, bringing together the 19 leading organizations of Country Brands in Ibero-America. The main objective of the meeting in El Salvador was to exchange views and develop strategies for the CIMAP 2024 Forum, which will take place in Chile at the end of the year.
Under the leadership of Morena Valdez, the Minister of Tourism of El Salvador, Rossana Dresdner, the executive director of Imagen de Chile, and the current president of CIMAP, the event in El Salvador was attended by both public and private entities from the region.
During the event, El Salvador explained its Country Brand strategy with the aim of increasing its international recognition and thus attracting investment, tourism and increasing export.
Eproint
Whether your company is big or small, at Eproint you are our priority and we can take care of everything regarding legal processes to create and protect your brands, and provide you with an Intellectual Property strategy to achieve your goals.
In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.
During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.