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El Salvador in need of market research
By Portal & Asociados
David Cabrera, CEO of food company AgroConsultoría, said to La Prensa Gráfica that Salvadoran exporters will only increase trade to Europe if thet get to know consumer preferences throughout different areas of the continent.
"Exports to the EU depend mainly about knowledge and information. We need to know very country´s trends and the way European consumers purchase", explained Cabrera, who suggests companies to first select their primary markets and then set forth researches in those places.
Ramón Tejeiro, head of international technical assistance Regional Support Project for Central American Economic Integration and Implementation Partnership Agreement, also urged Salvadoran companies to try to transform themselves from raw material exporters into producers, innovating with promotion and packaging.
The EU and the Central American Association Agreement relies on political dialoque, cooperation and trade, which been provisionally applied since 1st October 2013 with El Salvador.
According to an EU press release, "the bulk of most Central America countries trade is with the USA and Latin America, and it is only recently that the region has actively sought to increase its trade with Europe and Asia". Between 2008 and 2012 goods between the EU and Central America has increase significantly, by 15% in average.
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In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.
During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.