Ingresar
El Salvador to present its new Country Brand on March 28
By Portal & Asociados
"The new brand aims to showcase both the national and international public a new image of the country, as a destination for investments, for tourism and for the promotion of exports," added Reyes.
Last year, the Salvadoran government conducted a Country Brand Consultation Forum, one of its last actions to emphasize the need and importance of a new Country Brand as a key tool for boosting strategic sectors beyond tourism, such as exports and the promotion of local traditions and products.
The new brand, that will replace the concept "Impressive!", was developed by United States based brand consultancy Interbrand. It looks, after a decade, to refresh the national identity against the succesful positioning of other Country Brands of the region such as "Essential, Costa Rica" and "Honduras, we are for you".
Eproint
Whether your company is big or small, at Eproint you are our priority and we can take care of everything regarding legal processes to create and protect your brands, and provide you with an Intellectual Property strategy to achieve your goals.
In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.
During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.