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El Salvador’s coffee country brand relaunched
By Eproint
The new Café de El Salvador brand has been launched by the Government of El Salvador, through the Ministry of Agriculture and Livestock (MAG) and the Salvadoran Coffee Council (CSC).The resurgence of the country brand responds to the commitment to reactivate local coffee growing through international investment and fund-based projects. Café de El Salvador intends to position itself in local and foreign markets, while creating awareness about how coffee growing is essential for the country’s economy and sustainable development.
Among the most recent actions is the approval of a USD 640 million trust for the rescue of coffee growing, which will give a real solution to an intense problem.
El Salvador has an ideal geography and climate to harvest the varieties of coffee Bourbon, Pacas, Pacamara, Catimor, Catuaí, Catisic, Caturra and Cuscatleco. Salvadoran coffee is preferred worldwide for its sweetness, versatility and high quality, both in consumption and in international competitions, where many baristas use the coffee to prepare their drinks. The grain stands out in countries such as Germany, Italy, Russia, Spain, Japan and the United States, among others.
Eproint
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In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.
During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.