El Salvador’s Country Brand continues getting allies

By Portal & Asociados

El Salvador’s Country Brand continues getting allies
 The Salvadoran Real Estate Chamber (CSBR, for its acronym in Spanish) signed an agreement to use El Salvador’s Country Brand “Great like our people” for investments in real estate and tourism at a national and international level.

“El Salvador has the objective to position the country as an attractive destiny for business. We are known in the world for the quality of our products and the labor of our people. And with the signing of this agreement, we welcome the Salvadoran Real State Chamber to the challenge to promote the best of the country throughout our Country Brand,” expressed Sigfrido Reyes, President of the Export and Investment Promotion Agency of El Salvador (PROESA).

Founded in 1982 as a non- profit association, CSBR is dedicated to the service of the intermediation or brokerage of the real estate sector in El Salvador. With this agreement, already 14 institutions of different sectors from public, private and academic organizations have joined the promotion of “El Salvador, Great like out people”.
Eproint

Whether your company is big or small, at Eproint you are our priority and we can take care of everything regarding legal processes to create and protect your brands, and provide you with an Intellectual Property strategy to achieve your goals.

In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.

During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.

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