Facebook arrives in Guatemala

By Mayora IP

Facebook, the American online social media and social networking service, announced its arrival on Guatemala to focus on developing digital businesses for Hispanic audiences. Cisneros Interactive, a company centered on digital advertising, will provide services for Facebook clients throughout the country

“We seek an alliance with Cisneros Interactive for the digital industry, first arriving in Guatemala and in the coming weeks hopefully advancing to other countries of the region like Costa Rica and Panama”, said Adriana Grineberg, Regional Director of Facebook for Central America, to Estrategia & Negocios.

As the official reseller of Facebook, Cisneros Interactive will hire a local team in Guatemala which will be providing support to advertisers, educating the marketplace on Facebook’s advertising best practices, and offering local payment options. Digital advertising is growing very quickly in Guatemala, with Facebook taking a very significant share of the market.