Famous and well-known marks in El Salvador

By Edy Guadalupe Portal

The Mexican company Manufacturera 3M, S.A. de C.V., filed a trademark application for 3M & Design, to cover goods in Class 19. 3M Company Based in the U.S.A., opposed the registration on the basis of its trademark 3M, which is notorious and famous worldwide. The Intellectual Property Department admitted the opposition, and the applicant appealed.

The National Bureau of Registries confirmed the admission of the opposition, holding that 3M was a famous mark from the United States and not Mexico.

Eproint

Whether your company is big or small, at Eproint you are our priority and we can take care of everything regarding legal processes to create and protect your brands, and provide you with an Intellectual Property strategy to achieve your goals.

In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.

During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.

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