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First course on smart tourist destinations for Central America
By Portal & Asociados
The Central American Tourism Integration Secretariat (Sitca) organized an online course on Smart Tourist Destinations for Central America to discuss accessibility, sustainability, governance, public-private articulation, innovation, technology and digitization of smart tourism destinations.With seventy tourism institution professionals from seven Central American countries taking part in the course, the initiative reflected the international interest aroused by the smart tourist destination model developed by the Spanish administration.
Such model created a digital platform for collection and analysis of data from certain tourist destinations. Data includes places visited by tourists, numbers of vehicles and people, turnover by business sector, origin of customers, online reviews, hotel and restaurant occupation rates and parking space use.
This information is processed and provided to all system users through reports allowing them to see the economic impact of specific events, flows of tourists or changes in trends.
Policymakers and businesses often face difficulties in gauging the impact of tourism activities and the smart tourism system can help them in this task. It should make public management of tourism more efficient, identify factors influencing the competitiveness of SMEs and make them more competitive, and foster a high-quality supply of tourism activities.
The model also aims to get an idea of visitors’ mobility and spending patterns and to establish indicators for monitoring the evolution of tourism activity. Based on this, it can be possible to disseminate strategic information to all actors in the sector and to promote a cooperative culture.
Eproint
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In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.
During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.