First edition of Chefs Ambassadors to promote Country Brand

By Bufete Mejía

The Global Center for Gastronomic Diplomacy (CGDG, for its Spanish acronym), and Country Brand Honduras organized in Tegucigalpa the first edition of "Chefs-Ambassadors", an award that aims to promote the Honduran gastronomic sector as a powerful tool for economic development, cultural identity and international promotion.

Guillermo Gonzales Arica, former Ambassador of Peru in Honduras and president of the CGDG, explained during the event that "gastronomy is a chain of economic value that starts with the production and ends with a Country Brand, creating jobs".

"The juniapa, the chipilín, the flower of izote, the flower of pito, the loroco, the timochenco, the curiles, the copaneco pig, the ticucos…I could spend all the night talking about how rich, enviable and spectacular the Honduran food and land is", Gonzales Arica stated. "One of our goals is to transform those products into gourmet dishes for export", he added.