First Global Auction of Specialty Coffee

By Bufete Mejía & Asociados

On August 12, 2020, Café Marcala will host its first global virtual coffee auction, called Do Marcala Specialty Coffee Auction, highlighting 36 of Honduras’ finest nano and micro lots.

The Denomination of Origin Café Marcala has served to promote the coffee that is part of the heritage of the region, since it includes in protection the place of production, the techniques developed by the producers over time, the prestige that may have gained in the market and the price that is recognizes you as a result of your quality. This benefits all producers who are affiliated as users of the Denomination of Origin, contributing to an improvement in their economic income.

“Back in January, our entire specialty coffee community (growers, buyers, roasters, strategic partners and funders) in Marcala, and around the world agreed that the use of technology platforms to connect our coffee to the world will further develop our positioning, performance reach, in the specialty coffee’s global sector. At the very tip of this strategy, leading the way, is our people, reputation and trajectory. Both in the region, and abroad,” Café Marcela stated in a press release.

“We provide technical assistance and capacity building to our growers. Develop strategic alliances to implement programs and projects, to tackle all aspects of sustainable development around our coffee and our communities. More than 15000 families in 19 regions. Across the world, in more than 20 countries, we have developed strong relations with hundreds of buyers and partners, based on equality, friendship, top quality services and products. In this time of complexity and endurance, the DO Marcala Global Auction 2020 evolved rapidly. From an innovative service for our producers and buyers to the most important strategy of regional resilience”.