First Sound Mark in El Salvador

By Edy Guadalupe Portal

The first Sound Mark in El Salvador was granted to Chevron Intellectual Property LLC on January 4, 2011. The mark is TEXACO MNEMONIC for services in International Class 35. There was an Office Action regarding a possible violation of Copyrights which was later revoked during the registration process.

Sound marks have been recognized since Legislative Decree 913 dated December 14, 2005 with reforms to Salvadoran Trademark Law published on Official Gazzette No. 8, Volume 370 on January 12, 2006 and effective since January 21, 2006. Sound Marks inclusion and other reforms were necessary for El Salvador to join the Central American Free Trade Agreement (CAFTA-DR) between the United States of America, Dominican Republic and all Central American countries.
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Eproint

Whether your company is big or small, at Eproint you are our priority and we can take care of everything regarding legal processes to create and protect your brands, and provide you with an Intellectual Property strategy to achieve your goals.

In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.

During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.

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