Generating business opportunities between Argentina and international markets

By Estudio Chaloupka

Argentina’s government opened a call for companies that export products and services to join the Country Brand strategy and use it in their packaging, website and institutional and communications materials. The license to use is free and for 2 years.

To be an ambassador for the Country Brand, a company must meet a series of requirements, such as being an exporter or potential exporter, having certified products in the highest quality standards in its sector, being innovative, having mostly national capitals and generating employment in the country. The license will allow companies to use BuyArgentina.gob.ar, a platform that generates business opportunities between Argentine and international companies, connecting importers from all around the world with local products.

On March 2018, Argentina launched its new country brand and identity, seeking to position the country globally throughout tourism, investments, exports and culture. It’s based on the country’s values, attractions and potential -in line with the government’s principle of intelligent insertion into the global community- with a design represented by the word ‘Argentina’ in light blue lettering, and the initial ‘A’ in white located at the base of a light blue circle, evoking the location of Argentina on the globe, and in the colours of the national flag.