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GM and Ford fight for Cruise related trademark
By Ferraiuoli LLC
On July 2021, the General Motors Company filed a lawsuit with the U.S. District Court Northern District of California against Ford for violating a trademarked hands-free driving technology name Blue Cruise.The company says Ford's Blue Cruise name infringes on GM's Super Cruise trademark, used for its own hands-free, partially automated, driving technology.
"If Ford wanted to adopt a new, unique brand, it easily could have done so without using the word Cruise. Ford's decision to rebrand by using a core mark used by GM will inevitably cause confusion among consumers,” the lawsuit states.
Ford answered by asking the U.S. Patent and Trademark Office to rescind GM's Super Cruise trademark registration, as it “should have never been registered in the first place because many companies are using the word Cruise in connection with driver-assist technology”.
Awaiting the USPTO decision, GM said it "remains committed to vigorously” defend its trademark and protect the equity of products and technology earned over several years in the market.
Ferraiuoli LLC
Ferraiuoli LLC (FLLC) was founded in 2003 by the late Blas Ferraiuoli-Martínez, Eugenio Torres-Oyola and María Marchand-Sánchez. This group was then joined in 2004 by Fernando J. Rovira-Rullán, thus forming the founding core of FLLC. FLLC has grown exponentially since its founding from a law firm with three attorneys and a support staff of three to its current size of 54 attorneys with a support staff of 38. Also, FLLC has grown from initially being known as an intellectual property and corporate law boutique law firm to a multiservice law firm that handles most matters relevant to a business while continuing to earn praise for its leading intellectual property and corporate practices.
FLLC has been ranked as a leading law firm in Puerto Rico by the professional publication Chambers Latin America in intellectual property, corporate, bankruptcy, labor & employment, real estate, and tax law. Moreover, 17 FLLC partners have been ranked as leaders in their field by the same publication. 4 FLLC partners are ranked as leaders in Intellectual Property, no other firm has more than 2. This recognition in such a short period of time is a tribute to FLLC’s business model.
FLLC prides itself in doing its work faster and more cost-efficiently yet with the same quality as that of its main competitors. The founding name partners are available at all times to attend to client matters. Their work ethic sets the tone for the rest of the firm. FLLC’s founders’ goal has been steady from the outset: become one of the premier multiservice law firms in Puerto Rico.
