Guatemala, main partner in leading fair

By Mayora IP

With Guatemala as its main partner, the FITUR trade fair was held in Spain from 18 to 22 January 2023, in a context marked by the acceleration of world tourism activity, which in many countries is acting as an engine for their economies and opening up very positive expectations for the future. FITUR is the first appointment of the year for the world tourism professionals and the leading trade fair for inbound and outbound markets un Latin America.

According to the Guatemalan Tourism Institute (INGUAT) the joining of forces with FITUR constitutes a broad international platform that showcased Guatemala as amazing and unstoppable, according to its nation strategy that aims to position the country's main tourist attractions at a global level. As a partner country, Guatemala was part of the wide range of activities scheduled during the fair. The effective international platform promoted the millenary cultural wealth, traditions, gastronomic variety, dozens of archaeological sites and other tourist offerings of the Central American nation..

The 2023 FITUR event had more than 222,000 attendees, almost double the number in 2022, and 86,000 estimated visitors after the closure of its two days open to the general public, which practically triples last year's attendance. In addition, the FITUR LIVEConnect digital platform has recorded more than 56,000 registrations, representing an increase of over 80% compared to 2022. The fair brought together 8,500 participants, 131 countries, 755 exhibitors, over 66,900 m2 of exhibition space.