Hi-lite vs Hilite
By Edy Guadalupe Portal, Portal & Asociados
Japan Tobacco Inc. filed an application to register the trademark HI-LITE to protect goods in International Class 34. The National Bureau of Registries confirmed the denial of registration by the Intellectual Property Department due to similarity to HILITE, which was previously registered by the local company Cigarrería Morazán S.A. de C.V. (now British American Tobacco) to protect goods in the same class.