Honduras, El Salvador, Guatemala and the US launch HUGE project

By Bufete Mejía & Asociados

The HUGE project was officially launched on October 19, 2021, by businessmen and women from Honduras, El Salvador, Guatemala and the United States. The project promotes inbound investments that capitalize on the competitive advantages of the Northern Triangle region, looking to generate significant, sustainable revenue and employment opportunities within these countries.

The HUGE Business and Investment Council brings together private sector industry leaders and is complemented by an independent equity fund. It connects the private sectors of the Central American Northern Triangle countries and the United States to encourage a favorable environment for strategic regional investments.

HUGE was designed to be a counterpart to United States policy initiatives in the region and specifically those that are intended to connect the private sectors of the four countries. The founders of HUGE look to encourage key decision-makers to cultivate favorable conditions for doing business that will ultimately create a meaningful quantity of new, well-paid jobs.

Some of the advantages highlighted by the initiative are:

-Geopolitical shifts bringing manufacturing and services closer to North American markets (nearshoring).

-Growing regional digital commerce platforms expanding opportunities for the creation and expansion of new businesses.

-A young workforce within close geographical and time-zone proximity to the US.

-Regional champions providing sustainable and socially responsible goods and services.

-Facilitated access to trade with the US through US-CAFTA trade agreement.