Importance of nation brands in the design of public policies and strategies

During the forty-fourth session of the Standing Committee on the Law of Trademarks, Industrial Designs and Geographical Indications (SCT), the Delegation of Peru formally presented the following topics for an information session on the protection of nation brands in Member States:
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Topic 1: General aspects of nation brands

1.1. Importance of nation brands in the design of public policies and strategies
1.2. Impact of nation brands on socioeconomic development
1.3. Current issues relating to nation brands

Topic 2: Legal aspects of nation brands

2.1 The limited or non-existent regulation
2.2 Alternative protection mechanisms
2.3 The enforcement of nation brands

During his presentation, National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) (Indecopi) Executive-President Julian Palacin —who represented Peru at the event— reiterated the importance of Country Brands and the need for them to be regulated at an international level, since it represents a very useful tool for promoting and reinforcing the image of countries.