In WIPO, Paraguay highlights its policies on the orange economy

By BKM | Berkemeyer

Joel Talavera Zárate, National Director of Paraguay’s IP Office (Dinapi), participated in the 58th Assemblies of the Member States of the World Intellectual Property Organization (WIPO) that took place in Geneva, Switzerland, from September 24 to October 2, 2018.

The 2018 WIPO Assemblies featured high-level negotiations on the norms that underpin the IP rights that are increasingly critical components of global business and trade, touching on the future of copyright and related rights, patents, trademarks, industrial designs and geographical indications. Delegates will also reflect on issues relating to global development.

During the event, Talavera presented the IP challenges for the new Paraguayan government and described the orange economy as one of the keys to the country’s future development. “In alliance with other public institutions we will continually support the orange economy, because we believe that it is an element of progress and evolution that deserves more attention in light of the experience of other countries”, Talavera said in his speech. “We believe that it is time for Paraguay to be recognized for its enormous potential in terms of creativity, in absolutely all areas”, he added.

The Inter-American Development Bank (IDB) uses the term “orange economy” to describe the cultural and creative industries, which include activities such as architecture, audiovisual arts, digital services, fashion, graphic and industrial design, handcrafts, music, and software. In 2015, it generated more than $124 billion in revenues and provided jobs to more than 1.9 million people in the region.