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Increased Awareness and Trust in IP
By Guy José Bendaña-Guerrero & Asociados
According to the World Intellectual Property Organization (WIPO) Pulse 2025, a global survey of IP perception and awareness, there is an increase understanding across all categories of IP since the inaugural survey of 2023.
The expanded survey, reaching 35,500 respondents aged 18-65 in 74 countries, measures how much people know about IP through self-reporting and knowledge tests, creating an "Awareness Index" that reveals gaps between what respondents think they know and what they actually know.
The research also examines public attitudes toward IP-protected products and services, tracks how people engage with innovation in areas like healthcare and renewable energy and evaluates public opinion on IP's economic benefits and common misunderstandings about IP rights.
IP awareness has increased across all categories. Public awareness has grown across all main IP rights categories since 2023, with trademarks and copyright growing from 30% to 36% and 38% to 44% respectively. While copyright remains the most widely understood IP right, the results indicate that people worldwide are becoming more knowledgeable about all five main IP rights, though patents and designs lag in popular understanding among the general public.
Strong global consensus is emerging on IP's fundamental value, with people across diverse economies consistently recognizing IP rights' power to ensure fair compensation for creators and build consumer confidence. When asked to rate their agreement with key IP attributes, respondents scored on average around 4 (from 1 (strongly disagree) to 5 (strongly agree)) across all tested categories, indicating widespread agreement that spans from basic IP protection.
Guy José Bendaña-Guerrero & Asociados
GUY JOSE BENDAÑA GUERRERO & ASOCIADOS has a long and prosperous tradition in the field of intellectual property (IP) in Nicaragua, with roots that go back to more than 100 years, resulting on long-term relationships with renowned clients and attorneys worldwide.
The firm has its origins in the law firm Henry Caldera & Henry Caldera-Pallais, founded in 1907 by Mr. Henry Caldera. That same year of 1907, through the efforts of Mr. Caldera, Nicaragua had its first Trademark Law. In the late 1930’s, Mr. Caldera’s oldest son, Dr. Henry Caldera-Pallais, after studying law in Nicaragua, attended the University of Michigan, where he graduated as a Registered U.S. Patent Attorney. Dr. Caldera-Pallais in 1964 was a founding member of the Interamerican Association of Intellectual Property (ASIPI), the first regional intellectual property organization in the Americas. The firm continued to grow during the administration of Dr. Franklin Caldera, son of Dr. Caldera-Pallais, who obtained his doctoral degree in law from the Universidad Centroamericana in 1973.
Since 1985 the current partners, Dr. Guy José Bendaña Guerrero and Mrs. Blanca Aragón de Bendaña, took over the management of the firm. Dr. Bendaña Guerrero, Director of the firm, has distinguished himself as one of the most respected authorities in Central America in the field of intellectual property and law in general, being the author of several books such as “Course of Industrial Property Law”, “Study of the new Laws of Industrial Property” and “New Study of Contracts “, among others. Mrs. Aragón de Bendaña has served as the firm’s general manager and, thanks to her excellent management, the firm has been in constant growth, with a highly qualified staff committed to excellence. Since 1996, partner Julián José Bendaña Aragón joined the firm, and has been standing out as one of the most recognized attorneys in the field of intellectual property.
We have adapted to the constant change of the business world, supporting our clients in finding the most appropriate legal solutions for each moment. The firm distinguishes itself by understanding the needs of its clients, offering personalized service and adding value to its activities.
Nowadays we continue to be the leading firm in Nicaragua in the area of intellectual property, and at the same time, we have been consolidating other areas of service within the civil, commercial and labor fields, as well as litigation and consulting in general. The firm is well positioned to guarantee a pragmatic service that meets the requirements of the most demanding clients.
