Intellectual Property Weekend

By Bufete Mejía & Asociados

On April 23 and April 26, 2021, the Mejía Initiative for the Promotion and Protection of Intellectual Property organized four presentations within the framework of the World Intellectual Property Day.

The event was broadcast live on Zoom and Facebook Live and featured three lectures:

-Generalities of copyright, by Blanca Mejía, vice president of the Mejía Initiative for the Promotion and Protection of Intellectual Property.

-Graphic design and visual creativity workshop, led by graphic designer Juan Guillermo Recarte.

-Growth tools for SMEs, which had two presentations: The franchise model, by Daniel López Ynestroza and David Rivera Sikaffy; and Collective Trademarks, by lawyer Ricardo Mejía, managing partner at Bufete Mejía & Asociados.

Small and medium-sized enterprises take center stage at this year’s celebration of the World Intellectual Property Day 2021, called IP and SMEs: Taking Your Ideas to Market.

"SMEs are the engines, the unsung heroes of our economy. And yet for many of them, there is still a lack of knowledge about how IP can help them translate their ideas into products, and how IP can be a powerful tool for them to not just survive, but to also compete and grow," said World Intellectual Property Organization (WIPO) Director General Daren Tang, describing them as the "unsung heroes" of the global economy and an engine for growth in a post-pandemic world.

WIPO is coordinating a global campaign to highlight the importance of intangible assets to SMEs and the value of IP in supporting SMEs to grow. The organization has published a series of case studies from around the world telling stories of SMEs that are using IP rights to turn ideas into business opportunities and generate value.