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Latin America and the Caribbean seek to boost their global influence with a regional brand
By Guy José Bendaña-Guerrero & Asociados
The development bank of Latin America and the Caribbean (CAF) launched an open call to create a regional brand tol represent the diversity and potential of the region. “It will act as a vehicle to promote alliances and develop initiatives that promote the growth of our countries and contribute to the region having a more relevant place on the global stage,” CAF stated in a press release.
With more than 650 million people in the 33 countries that make up Latin America and the Caribbean, according to CAF there is potential to attract foreign investment in various strategic sectors. The bank argues that a more integrated and cohesive region will help boost synergies and cooperation among its countries, which could facilitate entry into new markets and reduce promotion and marketing costs.
"Latin America and the Caribbean is a solution region for the global challenges facing humanity in biodiversity, just energy transition, global value chains, among others. Promoting a unified identity for the region, which highlights its uniqueness, its unparalleled potential for tourism and investment, is an opportunity to foster sustainable and inclusive growth," said Sergio Díaz-Granados, Executive President of CAF.
The visual identity of the regional brand that will be present in major global forums, representing the cohesive region, will be the result of a co-creation process, through a public contest that invites graphic design, advertising and communication professionals to participate.
Guy José Bendaña-Guerrero & Asociados
GUY JOSE BENDAÑA GUERRERO & ASOCIADOS has a long and prosperous tradition in the field of intellectual property (IP) in Nicaragua, with roots that go back to more than 100 years, resulting on long-term relationships with renowned clients and attorneys worldwide.
The firm has its origins in the law firm Henry Caldera & Henry Caldera-Pallais, founded in 1907 by Mr. Henry Caldera. That same year of 1907, through the efforts of Mr. Caldera, Nicaragua had its first Trademark Law. In the late 1930’s, Mr. Caldera’s oldest son, Dr. Henry Caldera-Pallais, after studying law in Nicaragua, attended the University of Michigan, where he graduated as a Registered U.S. Patent Attorney. Dr. Caldera-Pallais in 1964 was a founding member of the Interamerican Association of Intellectual Property (ASIPI), the first regional intellectual property organization in the Americas. The firm continued to grow during the administration of Dr. Franklin Caldera, son of Dr. Caldera-Pallais, who obtained his doctoral degree in law from the Universidad Centroamericana in 1973.
Since 1985 the current partners, Dr. Guy José Bendaña Guerrero and Mrs. Blanca Aragón de Bendaña, took over the management of the firm. Dr. Bendaña Guerrero, Director of the firm, has distinguished himself as one of the most respected authorities in Central America in the field of intellectual property and law in general, being the author of several books such as “Course of Industrial Property Law”, “Study of the new Laws of Industrial Property” and “New Study of Contracts “, among others. Mrs. Aragón de Bendaña has served as the firm’s general manager and, thanks to her excellent management, the firm has been in constant growth, with a highly qualified staff committed to excellence. Since 1996, partner Julián José Bendaña Aragón joined the firm, and has been standing out as one of the most recognized attorneys in the field of intellectual property.
We have adapted to the constant change of the business world, supporting our clients in finding the most appropriate legal solutions for each moment. The firm distinguishes itself by understanding the needs of its clients, offering personalized service and adding value to its activities.
Nowadays we continue to be the leading firm in Nicaragua in the area of intellectual property, and at the same time, we have been consolidating other areas of service within the civil, commercial and labor fields, as well as litigation and consulting in general. The firm is well positioned to guarantee a pragmatic service that meets the requirements of the most demanding clients.