Latin America sport business reunited in Guatemala

By Mayora IP

After several editions in South American cities like Lima, Montevideo and Bogotá, SportBizLatam finally arrived in Central America. Its 7th Congress took place on October 5 at the Convention Center of the Westin Camino Real Guatemala, on a fulfilled day focused on the synergy between sport and business with international and local speakers from different sectors: sports marketing, technology applied to sport, sports law and management of sports entities.

Among them were Willi Kaltschmitt Luján. member of the International Olympic Committee, and several high level directors of well-known Latin American football clubs like Deportivo Saprissa (Costa Rica), Club América (México) and River Plate (Argentina).

Organized by sport business agency Good Morning Sports, SportBizLatam is the space of debate, knowledge, networking and opportunities for sport business in Latin America, reuniting the main players of the region in one of the most fast growing industries in the world. It aims to combine the expertise in marketing and international business with the passion and values of sports.

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MAYORA IP, S.A., a sister firm of Mayora & Mayora, with an established practice for 60 years, takes pride in its unfailing commitment to excellence and for strategically managing, protecting, and enforcing intangible assets.

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