MAC Trademark Declared Notorious for Vehicle Batteries

By VERA ABOGADOS

The Superintendency of Industry and Commerce of Colombia,, upon request from VERA ABOGADOS, has declared the notoriety of the MAC trademark for identifying "vehicle batteries," products falling under class nine (9) of the Nice Classification.

Notorious trademarks become an added value for its holder, as they can be valued both legally and economically. The notoriety extends to all countries within the Andean Community.

No individual or legal entity may use a sign that causes confusion with the MAC trademark, either in its entirety or in an essential part, or a reproduction, imitation, translation, or transliteration of the sign that is likely to create confusion regarding identical or similar establishments, activities, goods, or services to which it applies.

This recognition of notorious trademark status is a reward for the significant effort made by its holder to promote and sell the MAC trademark. It serves as evidence of the high distinctiveness of the sign and the quality of the products identified with said notorious mark.

Vera Abogados

VERA ABOGADOS ASOCIADOS S.A.-, is a Colombian law firm with specialized lawyers, Founded more than 40 years ago, by Jorge E. Vera Vargas, Doctor in Law and Political Sciences of the La Gran Colombia University in Bogota D.C., Colombia. At present, with principal offices in the city of Bogota D.C., and offices in the cities of Cali, Medellin, Barranquilla, at national level, and at an international level in Ecuador and Panama.

The Firm is today a reference in the Andean Community, and it makes part of important international affiliations such as PRAGMA, EEIG. International Network of Law Firm, The International Trademark Association (INTA), Asociación Interamericana de Propiedad Industrial (ASIPI), Associação Brasileira da Propriedade Intelectual (ABPI), and the Chamber of Industrial Property Agents of the Republic of Argentina(CAPIRA).

VERA ABOGADOS ASOCIADOS S.A. offers professional services to prestigious Colombian and foreign companies in the following juridical areas: Industrial property, Trademarks, Patents, Copyrights, New Technologies, Disloyal Competition, Commercial Practices, Sanitary Rights, Community Right, Administrative law, Tax Law, Corporate Right and Foreign Investment and Business Rights.

The Firm offers of equal way a service of integral consultancy in Foreign Commerce, Business administration, Finance and Accountancy. The team is made up of specialized lawyers in each of the workspaces and expert multilingual professionals (Spanish, English and French) that respond with efficiency and competitiveness to the needs and demands of our customers around the world.

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