Malbec World Day

By Estudio Chaloupka

Malbec World Day is a global initiative that seeks to position Argentina’s Malbec wine as one of the most prominent in the world and celebrate the success of the national wine industry. Celebrated for the first time on April 17, 2011, the Malbec World Day has managed to position itself as a historic and cultural event in the global promotion of wine and today is part of an international calendar of celebrations.

Every year, throughout the month of April, Argentina foresees a varied agenda of activities in the main wine focus markets, added to events organised by the Argentine representations abroad and independent initiatives.    

In 2023, the celebration is linked to football, as Argentina is the latest winner fo the FIFA World Cup. Few things position Argentina at the center of the international scene like football and wine. This worldwide recognition is not only experienced in the stadiums and through the World Cup. Argentina has been a champion for decades and remains on the podium thanks to Malbec, whose path is reminiscent of football,” stated a press release from Wines of Argentina, the organisation responsible for the VINO ARGENTINO brand in the world.

Currently Argentina is the main producer of Malbec. With 106,257 acres, Malbec represents 37.53% of the total red varieties and 21.4% of the total cultivated area in the country. It is the variety that has increased the most in the surface area.

Argentina has a controlled designation of origin (DOC) for Malbec in some regions, which protects the name of the area and forces producers to maintain a high level of quality in their wines. Malbec Luján de Cuyo was the first Denomination of Origin (DOC) of America.