Marketing, financial and promotional plan for the pupusa

By Portal & Asociados

The government of El Salvador presented a business plan for pupusa producers from the municipality of Olocuilta. "We are aware of the value that this product has for all micro and small enterprises, which through the production of the pupusa and its ingredients allow the support of thousands of families”, said the Minister of Economy, Luz Estrella Rodríguez.

In April 2018 the “Pupusa de Arroz de Olocuilta" became El Salvador’s first Geographical Indication (GI) after the Ministry of Economy awarded the sign to local producers from Olocuilta, located in the south central part of the country and home of this famous Salvadoran dish: a thick corn tortilla stuffed with a savory filling.

The business plan includes a marketing, financial and promotional strategy to commercialize the product both nationally and abroad, with an in-depth analysis of possible new markets. In spite of their low price, pupusa represents an important element in the economy of El Salvador and exports of frozen pupusas to the United States have increased annually.

Eproint

Whether your company is big or small, at Eproint you are our priority and we can take care of everything regarding legal processes to create and protect your brands, and provide you with an Intellectual Property strategy to achieve your goals.

In El Salvador, Practice Head Edy Guadalupe Portal is a partner at Eproint and has more than 25 years of experience in Intellectual Property. Since 1995, she has been recognized as the Salvadoran voice of Intellectual Property protection for always informing the IP community about changes to IP law and international treaties.

During her career, Mrs. Portal has helped numerous international law firms and in-house counsel with all facets of their IP matters in El Salvador and Central America. Her extensive practice includes work in trademarks, patents, industrial designs, utility models, copyrights, unfair competition, foreign investment, regulatory law/health registrations, licensing, franchising, appellations of origin, geographical indications, IP litigation, fashion law, new technologies, data privacy, cybersecurity, domain names, entertainment law, advertisement law, trade secrets, valuation of intangibles, and IP due diligence. She is also recognized for the great anti-piracy and anti-counterfeiting results she has delivered for her clients. She also helps coordinate Latin America Intellectual Property Protection for the firm.

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