New licensing for Uruguay’s Country Brand
By Pittaluga Abogados
Uruguay XXI, the investment and promotion agency of Uruguay, presented a new license for national products and services that want to obtain the Country Brand.
Companies will be able to use the Country Brand after going through a self-application process that will certify compliance with four values: origin, sustainability, leadership and management, and export capacity.
The certification, in charge of LSQA, will measure through a score scale if the applicants meet the necessary requirements.
