Nicaragua enjoys trademark boom arriving to the country

By Guy José Bendaña-Guerrero & Asociados

Nicaragua enjoys trademark boom arriving to the country
Several worldwide famous trademarks, which have been operating in Central America for many years, are now settling in Nicaragua and prompting a trademark boom, according to a report by US magazine Forbes.

In the gastronomic industry, American restaurant chain Hooters opened its doors in Nicaragua on November 1, generating 75 direct jobs, while also American fast food giant Carl's Jr will soon open three restaurants in the country with an estimated investment of USD 1.7 million.

In the hospitality industry, Latam Hotel Corporation has built and inaugurated on March 2016 the Hyatt Place Hotel in capital Managua, located 15 minutes from the Augusto C. Sandino International Airport and serving as a top destiny for businessmen and executives.

Close to the hotel, the Santo Domingo Galleries finished last year a third stage of construction that allowed several fashion luxury brands to join the shopping center: Zara, Bershka, Stradivarius, Pull & Bear, Bally, Facconable, Columbia, Puma, iShop, Calvin Klein, Levi's, Dockers and Crocs, among others. 

¿Which are the reasons behind such movements? Growth of the Nicaraguan GDP is one of them: trade accounted for 11.6% of the GDP in 2015, only below construction. "It is part of what has been promoted, of what has been worked. We are a trendy country right now", said Rosendo Mayorga, president of the Chamber of Commerce and Services of Nicaragua.

Guy José Bendaña-Guerrero & Asociados

GUY JOSE BENDAÑA GUERRERO & ASOCIADOS has a long and prosperous tradition in the field of intellectual property (IP) in Nicaragua, with roots that go back to more than 100 years, resulting on long-term relationships with renowned clients and attorneys worldwide.

The firm has its origins in the law firm Henry Caldera & Henry Caldera-Pallais, founded in 1907 by Mr. Henry Caldera. That same year of 1907, through the efforts of Mr. Caldera, Nicaragua had its first Trademark Law. In the late 1930’s, Mr. Caldera’s oldest son, Dr. Henry Caldera-Pallais, after studying law in Nicaragua, attended the University of Michigan, where he graduated as a Registered U.S. Patent Attorney. Dr. Caldera-Pallais in 1964 was a founding member of the Interamerican Association of Intellectual Property (ASIPI), the first regional intellectual property organization in the Americas. The firm continued to grow during the administration of Dr. Franklin Caldera, son of Dr. Caldera-Pallais, who obtained his doctoral degree in law from the Universidad Centroamericana in 1973.

Since 1985 the current partners, Dr. Guy José Bendaña Guerrero and Mrs. Blanca Aragón de Bendaña, took over the management of the firm. Dr. Bendaña Guerrero, Director of the firm, has distinguished himself as one of the most respected authorities in Central America in the field of intellectual property and law in general, being the author of several books such as “Course of Industrial Property Law”, “Study of the new Laws of Industrial Property” and “New Study of Contracts “, among others. Mrs. Aragón de Bendaña has served as the firm’s general manager and, thanks to her excellent management, the firm has been in constant growth, with a highly qualified staff committed to excellence. Since 1996, partner Julián José Bendaña Aragón joined the firm, and has been standing out as one of the most recognized attorneys in the field of intellectual property.

We have adapted to the constant change of the business world, supporting our clients in finding the most appropriate legal solutions for each moment. The firm distinguishes itself by understanding the needs of its clients, offering personalized service and adding value to its activities.

Nowadays we continue to be the leading firm in Nicaragua in the area of intellectual property, and at the same time, we have been consolidating other areas of service within the civil, commercial and labor fields, as well as litigation and consulting in general. The firm is well positioned to guarantee a pragmatic service that meets the requirements of the most demanding clients.

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