Nicaragua to promote its professional baseball league

By Guy José Bendaña-Guerrero & Asociados

The National Professional Baseball League of Nicaragua (LBPN) has officially appointed the World Baseball Softball Confederation (WBSC) to power its professional winter championship with My.WBSC – an advanced digital suite - starting with the XVII edition that starts today.

LBPN will now have access to improved management tools for all league stakeholders, including advanced statistics in real time, live score tracking and other advanced features that will also add player market solutions in the near future, as the wide-ranging IT package runs across a two-year engagement, with an open option for extension.

The partnership will also allow for an improved fan experience with dynamic visuals of live baseball data and statistics from pitch to pitch to every individual play across the entire season, with more facts and features for baseball consumers. The technology also allows for new LBPN distribution channels for live data in order to develop key strategical alliances with private and other regulatory sectors, thereby expanding LBPN’s reach and a successful implementation of its assets.

Other users of My.WBSC have seen an increase in traffic on their platforms of more than 1.5 million page views per month.

"We are very proud to display the new digital capabilities of engagement from LBPN in order to increase fan engagement, one of the league's key objectives” said LBPN Chairman Pancasan Arce. “Additionally, and as part of the commitment from LBPN to provide access to all fans and stakeholders in real-time, LBPN will be launching its new platform on Opening Day, allowing broadcasters, fans and rights holders to access a new era of information from the league,” Arce added.

“This is an exciting mutually beneficial landmark agreement that not only benefits the LBPN, its clubs and stakeholders -- and Nicaraguan baseball in general -- but will also help our sport reach new audiences in Central America and at the same time help drive international audiences to LBPN and Nicaraguan baseball, further solidifying and showcasing baseball as Nicaragua's national sport,” WBSC President Riccardo Fraccari said.

With this appointment, Nicaragua's top-tier baseball league, LBPN, has its eye on consolidating growth on and off the diamond with its enhanced features that will allow it to position itself as one of the top professional baseball leagues on the planet and penetrate new markets.
Guy José Bendaña-Guerrero & Asociados

GUY JOSE BENDAÑA GUERRERO & ASOCIADOS has a long and prosperous tradition in the field of intellectual property (IP) in Nicaragua, with roots that go back to more than 100 years, resulting on long-term relationships with renowned clients and attorneys worldwide.

The firm has its origins in the law firm Henry Caldera & Henry Caldera-Pallais, founded in 1907 by Mr. Henry Caldera. That same year of 1907, through the efforts of Mr. Caldera, Nicaragua had its first Trademark Law. In the late 1930’s, Mr. Caldera’s oldest son, Dr. Henry Caldera-Pallais, after studying law in Nicaragua, attended the University of Michigan, where he graduated as a Registered U.S. Patent Attorney. Dr. Caldera-Pallais in 1964 was a founding member of the Interamerican Association of Intellectual Property (ASIPI), the first regional intellectual property organization in the Americas. The firm continued to grow during the administration of Dr. Franklin Caldera, son of Dr. Caldera-Pallais, who obtained his doctoral degree in law from the Universidad Centroamericana in 1973.

Since 1985 the current partners, Dr. Guy José Bendaña Guerrero and Mrs. Blanca Aragón de Bendaña, took over the management of the firm. Dr. Bendaña Guerrero, Director of the firm, has distinguished himself as one of the most respected authorities in Central America in the field of intellectual property and law in general, being the author of several books such as “Course of Industrial Property Law”, “Study of the new Laws of Industrial Property” and “New Study of Contracts “, among others. Mrs. Aragón de Bendaña has served as the firm’s general manager and, thanks to her excellent management, the firm has been in constant growth, with a highly qualified staff committed to excellence. Since 1996, partner Julián José Bendaña Aragón joined the firm, and has been standing out as one of the most recognized attorneys in the field of intellectual property.

We have adapted to the constant change of the business world, supporting our clients in finding the most appropriate legal solutions for each moment. The firm distinguishes itself by understanding the needs of its clients, offering personalized service and adding value to its activities.

Nowadays we continue to be the leading firm in Nicaragua in the area of intellectual property, and at the same time, we have been consolidating other areas of service within the civil, commercial and labor fields, as well as litigation and consulting in general. The firm is well positioned to guarantee a pragmatic service that meets the requirements of the most demanding clients.

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