Nicaragua works to reposition its country image

By Guy José Bendaña-Guerrero & Asociados

Nicaragua works to reposition its country image
The Nicaraguan Tourism Institute (INTUR) will focus on repositioning Nicaragua’s image as a main tourist destination in order to increase the flow of visitors. The INTUR listed its priorities in a press statement released last week: strengthening the industry’s actors, constant improvement of the quality of tourism services, product planning, development of sustainable tourism and the consolidation of public private initiatives.

With this purpose, during 2020 the INTUR will attend international fairs, present private events for U.S. and Europe media and tourism agencies, launch tourism advertisement campaigns, hold tourist events and contests with prizes for local and foreign tourists, support faith and religious activities, help increase the flow of international cruises, prepare monthly tourist billboards and organize forums, workshops and congresses.

“Also, for the second consecutive year, the Nicaraguan Tourism International Fair, Nicatur 2020, will be developed as a showcase to exhibit the natural wealth, cultural heritage, multiethnicity, hospitality and human warmth of the Nicaraguan population,” the INTUR said in a press release.

From September 4 to 6, 2020, Nicatur 2020 will be the main national tourism marketplace and one of the most important events in Central American, attended by international operators and wholesalers from North America, Latin America, the Caribbean, Europe and Asia. 
Guy José Bendaña-Guerrero & Asociados

GUY JOSE BENDAÑA GUERRERO & ASOCIADOS has a long and prosperous tradition in the field of intellectual property (IP) in Nicaragua, with roots that go back to more than 100 years, resulting on long-term relationships with renowned clients and attorneys worldwide.

The firm has its origins in the law firm Henry Caldera & Henry Caldera-Pallais, founded in 1907 by Mr. Henry Caldera. That same year of 1907, through the efforts of Mr. Caldera, Nicaragua had its first Trademark Law. In the late 1930’s, Mr. Caldera’s oldest son, Dr. Henry Caldera-Pallais, after studying law in Nicaragua, attended the University of Michigan, where he graduated as a Registered U.S. Patent Attorney. Dr. Caldera-Pallais in 1964 was a founding member of the Interamerican Association of Intellectual Property (ASIPI), the first regional intellectual property organization in the Americas. The firm continued to grow during the administration of Dr. Franklin Caldera, son of Dr. Caldera-Pallais, who obtained his doctoral degree in law from the Universidad Centroamericana in 1973.

Since 1985 the current partners, Dr. Guy José Bendaña Guerrero and Mrs. Blanca Aragón de Bendaña, took over the management of the firm. Dr. Bendaña Guerrero, Director of the firm, has distinguished himself as one of the most respected authorities in Central America in the field of intellectual property and law in general, being the author of several books such as “Course of Industrial Property Law”, “Study of the new Laws of Industrial Property” and “New Study of Contracts “, among others. Mrs. Aragón de Bendaña has served as the firm’s general manager and, thanks to her excellent management, the firm has been in constant growth, with a highly qualified staff committed to excellence. Since 1996, partner Julián José Bendaña Aragón joined the firm, and has been standing out as one of the most recognized attorneys in the field of intellectual property.

We have adapted to the constant change of the business world, supporting our clients in finding the most appropriate legal solutions for each moment. The firm distinguishes itself by understanding the needs of its clients, offering personalized service and adding value to its activities.

Nowadays we continue to be the leading firm in Nicaragua in the area of intellectual property, and at the same time, we have been consolidating other areas of service within the civil, commercial and labor fields, as well as litigation and consulting in general. The firm is well positioned to guarantee a pragmatic service that meets the requirements of the most demanding clients.

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