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Nicaragua's premium rum evokes in Europe its adventurous history
By Guy José Bendaña-Guerrero & Asociados
The company was founded in 1890 by Alfredo Francisco Pellas Canessa, a young adventurer from Genoa, Italy, who traveled to Nicaragua and settled a distillery at the base of the San Cristóbal volcano, the tallest and most active volcano in the country, to establish a production process that today still continues under the supervision of the same family. “The fertility of its surrounding lands, the enriched water and the hot volcanic climate proved to be instrumental in forging the rum’s unique and distinguished character”, the company’s web site remembers today about the San Cristóbal volcano.
To showcase such tradition in Europe, one of its most important markets, Flor de Caña has opened a marketing exhibition at the Madrid International Airport with a disruptive and elegant visual display inspired by the San Cristóbal volcano: a 24x10 feet LED screen with slow motion scenes of lava and explosions. The exhibition looks to strengthen the rum’s prestige worldwide, supported by some of the industry’s top awards like Best Rum Producer of the Year by the International Wine and Spirit Competition, Best Rum of the Year by the International Rum Conference in Madrid and Best New Rum of the Year by the Caribbean Journal.
Flor de Caña has also the Fair Trade Certification, one of the most prestigious and rigorous in the world related to excellence in labor conditions, economic opportunity for workers, community development and environmental sustainability.
Guy José Bendaña-Guerrero & Asociados
GUY JOSE BENDAÑA GUERRERO & ASOCIADOS has a long and prosperous tradition in the field of intellectual property (IP) in Nicaragua, with roots that go back to more than 100 years, resulting on long-term relationships with renowned clients and attorneys worldwide.
The firm has its origins in the law firm Henry Caldera & Henry Caldera-Pallais, founded in 1907 by Mr. Henry Caldera. That same year of 1907, through the efforts of Mr. Caldera, Nicaragua had its first Trademark Law. In the late 1930’s, Mr. Caldera’s oldest son, Dr. Henry Caldera-Pallais, after studying law in Nicaragua, attended the University of Michigan, where he graduated as a Registered U.S. Patent Attorney. Dr. Caldera-Pallais in 1964 was a founding member of the Interamerican Association of Intellectual Property (ASIPI), the first regional intellectual property organization in the Americas. The firm continued to grow during the administration of Dr. Franklin Caldera, son of Dr. Caldera-Pallais, who obtained his doctoral degree in law from the Universidad Centroamericana in 1973.
Since 1985 the current partners, Dr. Guy José Bendaña Guerrero and Mrs. Blanca Aragón de Bendaña, took over the management of the firm. Dr. Bendaña Guerrero, Director of the firm, has distinguished himself as one of the most respected authorities in Central America in the field of intellectual property and law in general, being the author of several books such as “Course of Industrial Property Law”, “Study of the new Laws of Industrial Property” and “New Study of Contracts “, among others. Mrs. Aragón de Bendaña has served as the firm’s general manager and, thanks to her excellent management, the firm has been in constant growth, with a highly qualified staff committed to excellence. Since 1996, partner Julián José Bendaña Aragón joined the firm, and has been standing out as one of the most recognized attorneys in the field of intellectual property.
We have adapted to the constant change of the business world, supporting our clients in finding the most appropriate legal solutions for each moment. The firm distinguishes itself by understanding the needs of its clients, offering personalized service and adding value to its activities.
Nowadays we continue to be the leading firm in Nicaragua in the area of intellectual property, and at the same time, we have been consolidating other areas of service within the civil, commercial and labor fields, as well as litigation and consulting in general. The firm is well positioned to guarantee a pragmatic service that meets the requirements of the most demanding clients.
